Public Relations Essay Example | Topics and Well Written Essays - 1000 words

Public Relations - Essay Example Baker and Martinson (2002) articulated them as such; a) Truthfulness – does not only mean the â€Å"literal truth†. It is the practitioner’s dissociation from creating false and dishonest impressions out of factual statements. To be truthful is essential to ethical persuasion inherent in the profession of public relation. b) Authenticity – is consistent with being truthful. It meant practicing the profession with personal integrity. In launching a campaign or any persuasive effort, the practitioner must bear in mind the motive of such persuasive effort that it should transcend beyond the raw self-interest of the client. In observing authenticity, the practitioner should ask itself whether the â€Å"publics† will believe the message and if they will benefit if they accept the message. c) Respect- meant that the audience or â€Å"public† should not be treated as a mere means towards the client’s self-interest. The persuader or the PR pro fessional should bear in mind that in the practice of the craft, he or she should facilitate better understanding and provide good choices among its audience. d) Equity – the PR practitioner should be fair to the audience. ... 2. Functions of PR I am interested with I am interested with the community relations function of the PR practice. I am interested with it because it puts me in a position to wield opinion and foster goodwill in the community. I am interested with this function because I am able to facilitate communication and understanding not about the product or the institution that I represent but it also enables me to shape the opinions and perspective of the people. When done ethically, PR has the power to uplift the people from the sinking ignorance and can cast light and understanding during the time of disbelief and skepticism. 3. Significance of the article to the field of public relations The article chosen is significant as it addresses and illustrates the current trend on how information are being shaped and reshaped by an interaction between the public and the information institutions. It shows that perspectives, public opinion and public relations are now shared mutually both by the pub lic and information agencies through the Consumer Generation Media (CGM) which were before belongs to the sole discretion of the companies. In short, the articles’ significance is its relevance on how media is currently being shaped and reshaped by the new platforms such as blogs, social networking sites, websites, media sharing and etch which is used by the generation that I belong and how we are now being empowered by such platforms. 4. Significance of the article to the specific function of public relations The article illustrated how information institutions and companies have changed with the introduction of Consumer Generated Media. The creation and distribution of information is no longer the sole function of the media practitioners as technology has empowered

IBM casestudy Case Study Example | Topics and Well Written Essays - 1750 words

IBM casestudy - Case Study Example The success of Dell over IBM can easily be attributed to the fact that Dell attempted to exploit a market niche which was hardly considered as future market prospect by the IBM. As mentioned in the case study that the mangers at IBM often considered new opportunities for innovation as a distraction from their core business activities thus limiting themselves to only those opportunities which corroborated their existing strengths. Inability of the senior management to reward and look for new and strategic opportunities and rather reward short term results. Though, short term results play a critical role in keeping the organization is momentum however, it is really critical that the organization and its management must develop the skills and aptitude to reward the long term strategic building of the business. Large organizations such as IBM therefore lack the ability to focus on thinking beyond what they are good at and focus more on achieving the near term results. Large organizations are also often pre-occupied with their existing markets and demand patterns observed in existing markets may serve as a satisfying factor for them. A higher and consistent demand from existing markets therefore is one of the reasons why large organizations fail to create new businesses because short terms strategic business targets are often achieved from existing markets rather. This however, also indicates that the large organizations often become complacent and stop looking for new opportunities. It is also important to note that the strategic financial objectives of the firm may be different as compared to growing organizations. Since large organizations often pass through their maturity stage therefore they focus on achieving sustainable profit targets rather than taking actions to drive higher P/E values. Since cash flow patterns are more predictable for mature organizations therefore the need to drive higher value by creating new opportunities. Ability